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New norms of closeness

Data Story: How Gen Z Sees Intimacy Differently

A data-driven look at how Gen Z is reshaping intimacy—what they value, how digital life changes closeness, and what trends mean for relationships going forward.

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Cultural Views on Closeness
Understanding Cultural Attitudes Toward Closeness and Connection When people talk about intimacy, the word often conjures ideas of romance, sex, or emotional closeness. Yet, intimacy is shaped not only by individual experiences but also by cultural expectations. The ways people in the West and East approach touch, openness, privacy, and expressions of closeness reveal fascinating contrasts. These differences are not about which side is “better,” but rather how traditions, social structures, and history have molded expectations of human connection.


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New norms of closeness

Data Story: How Gen Z Sees Intimacy Differently

A data-driven look at how Gen Z is reshaping intimacy—what they value, how digital life changes closeness, and what trends mean for relationships going forward.



Visual comparison of intimacy norms in Western and Eastern cultures
Cultural Views on Closeness
A cultural comparison of how intimacy is expressed in the West and East, highlighting differences in touch, verbal expression, privacy, and family expectations.

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