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Trends & Forecasts

Health, Media, and Extremes.
A BOLD REPORT ON MEDIA’S LATEST EXTREME SHIFT The message was clear, pure in its original intent: All bodies are worthy of respect and acceptance. Born from a necessary pushback against restrictive, often unattainable beauty standards, the body positivity movement aimed to free women and men from…

Shaping Tomorrow’s Body Ideals
Understanding Change with Clarity and Compassion For most of modern history, intimate beauty standards have quietly mirrored broader social ideals—shaped by culture, fashion, technology, and a shifting sense of body awareness. What was once private has become more visible through the digital…

Trends, Science, Insights
In medical research, vaginal health is often both foundational and overlooked. For decades, gynecological science focused narrowly on fertility, contraception, and infections, while broader questions—ranging from the role of the vaginal microbiome to the long-term effects of menopause—remained less…

New norms of closeness
Data Story: How Gen Z Sees Intimacy Differently A New Chapter in Connection For generations, intimacy has often been framed in binary terms: romance or friendship, physical closeness or emotional distance. But Gen Z—the cohort born roughly between 1997 and 2012—appears to be reframing the…

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